Putting your best foot forward on the web5 best practices for effective corporate careers websitesBy Paul Dodd04/25/2011|Canadian HR Reporter|Last Updated: 04/25/2011 Career websites are often generic, uninteresting and difficult to use. It’s a shame because, for many jobseekers, a company’s careers site is the first point of contact. They’ll land there during a job search or pull the page up after receiving a call from a recruiter.There are five steps to developing an online presence that enhances recruitment goals and attracts the right candidates.Understand the target candidate groups: Too often, companies jump into developing a careers site (and other recruitment-related online real estate) without first considering the target audience. “Potential candidates” as a category is too large to be useful — especially as the needs, attractors and interests of potential employees differ widely. To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.