Putting your best foot forward on the web

5 best practices for effective corporate careers websites
By Paul Dodd
|Canadian HR Reporter|Last Updated: 04/25/2011

Career websites are often generic, uninteresting and difficult to use. It’s a shame because, for many jobseekers, a company’s careers site is the first point of contact. They’ll land there during a job search or pull the page up after receiving a call from a recruiter.

There are five steps to developing an online presence that enhances recruitment goals and attracts the right candidates.

Understand the target candidate groups: Too often, companies jump into developing a careers site (and other recruitment-related online real estate) without first considering the target audience. “Potential candidates” as a category is too large to be useful — especially as the needs, attractors and interests of potential employees differ widely.