Many grads have unrealistic job expectations: Survey

Interview carries most weight in hiring process
|hrreporter.com|Last Updated: 05/09/2011

Some new graduates may be too starry-eyed when seeking their first job, according to a survey of Canadian advertising and marketing executives. Twenty-five per cent of the 250 executives surveyed said entry-level candidates have unrealistic career expectations, while 12 per cent said their expectations are very realistic and 57 per cent said they are somewhat realistic.

"Applicants who thoroughly prepare for employment interviews — by learning about the company and determining how their unique skills and background can benefit the firm — are in the best position to impress hiring managers and, ultimately, receive an offer,” said " said Lara Dodo, Canadian regional manager at the Creative Group.

But those who want to land a job should be prepared to ace the interview — 35 per cent of executives said this meeting carries the most weight when evaluating applicants for entry-level advertising or marketing roles, found the survey by Creative Group, a specialized staffing service.

Also important to advertising and marketing executives when hiring an entry-level advertising or marketing professional is the resumé (28 per cent), portfolio (15 per cent), references (12 per cent), social media presence (three per cent) and experience (two per cent).

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