Apps for applicants

Smartphone technology revolutionizes recruitment
By Maurice Fernandes
|Canadian HR Reporter|Last Updated: 05/06/2011

Over the past few years, there’s been a dramatic shift in how HR finds, selects and hires employees. An increasing demand for new skills from a rapidly shrinking pool of specialized talent has turned the world of recruiting on its head. Instead of individuals approaching companies for jobs, companies are approaching individuals with jobs. Instead of organizations receiving dozens of resumés from prospective employees, prospective employees — especially those with highly specific and in-demand skills — are receiving dozens of job postings from hopeful organizations.

And it’s all being done in cyberspace. Corporate recruiters are adapting existing technologies and jumping on emerging ones to attract top talent. And central to their efforts is the cellphone.

There are 4.6 billion cellphones in use worldwide, according to a 2010 Wilson Electronics report. That’s significantly more than the number of personal computers in use, which will reach 1.78 billion units by 2013, according to a 2010 report by Garner.