A solution for child-care nightmare?

Child-care benefits in high demand by gen X, Y – countrywide service guarantees employees a spot
By Amanda Silliker
|Canadian HR Reporter|Last Updated: 09/11/2011

Central 1 Credit Union has seen a spike in maternity leave over the past few years. And when women started coming back to work, they were concerned about finding child care, says Diana Chan, associate vice-president of HR at Central 1 in Vancouver. So she decided to look into offering a daycare benefit to her employees and settled on a corporate membership with daycare organization Kids and Company.

“It fit a very niche need within our benefit package that aligned really nicely and allowed employees new options for child care,” says Chan, whose organization has 560 employees in Vancouver, Toronto and Mississauga, Ont. “And it’s a national benefit that we can offer and all our employees can access — it’s not specific to one location.”

Kids and Company has 35 daycares — with plans to reach 40 by the end of the year and 50 by 2012 — in 14 cities across Canada. The company’s mission is to create better work-life balance for corporate employees.