Recruiting via social media? Be honest, direct

Strategy, transparency and top performers needed to be successful
By Ian Sullivan
|Canadian HR Reporter|Last Updated: 10/10/2011

If an employer is not actively using social media platforms such as Facebook, LinkedIn and Twitter to engage an increasingly connected and Internet-savvy pool of candidates, there is a strong likelihood the competition is. More than one-quarter (28 per cent) of Canadian employers use social networking sites to research candidates, according to a 2009 CareerBuilder survey.

Meanwhile, the number of people using social media tools to find and engage with employers continues to grow. Almost one-quarter (24 per cent) of people are using social media sites to search for job openings or promotions, according to a 2011 global survey by Kelly Services, and 28 per cent say it is essential to be active on social media to advance their careers.

Even though only one per cent of people actually secured their most recent job through social networking, 22 per cent are scouring social media sites seeking job openings or promotions, found the survey, most commonly on Facebook and LinkedIn.