Apple matches charitable donations up to $10,000

Gift matching increasingly prevalent among employers: CEO
By Amanda Silliker
|Canadian HR Reporter|Last Updated: 10/10/2011

In September, Apple’s new CEO, Tim Cook, announced an employee program where the company will match personal charitable donations of up to US$10,000 annually. Money donated to any non-profit organization will be matched dollar-for-dollar, Cook said in an email to staff.

“We are all really inspired by the generosity of our co-workers who give back to the community and this program is going to help that individual giving go even further,” he said.

Gift matching is usually a part of an organization’s workplace giving program and is becoming increasingly prevalent, not only among larger companies but in mid-size and smaller firms as well, said Bryan de Lottinville, CEO of Benevity Social Ventures in Calgary.