Internet puts new spin on traditional career fair

Virtual events cost-effective, far-reaching
By Robert Waghorn
|Canadian HR Reporter|Last Updated: 11/22/2011

The traditional career fair — complete with portable exhibitor booths, corporate presentations and face-to-face meetings between employers and jobseekers — is going online, thanks mainly to advancing Internet capabilities and tools that offer instant connections, unlimited reach and far greater efficiency in terms of time and cost.

In April 2011, Monster hosted a fair that drew 20 employers representing a wide range of industries — including finance, oil and gas, insurance, retail, IT and consulting — and attracted more than 18,000 jobseekers from across the country.

Like any job fair, it takes a venue, employers and jobseekers to make a virtual career fair successful. And employers have a variety of options when it comes to how to present themselves. While they create their own back-end content, such as job ads and employee stories, exhibitor ebooths can be built from scratch or chosen from pre-existing designs.