2012 looking a lot like 2011 on wage frontBut hiring – particularly full-time – expected to be on the upswingBy Rachel Finan12/05/2011|Canadian HR Reporter|Last Updated: 12/06/2011 Why do you go to work? While there are arguments from all sides for total rewards strategies that engage employees with a minimal focus on base increases, at the end of the day, base pay is what attracts and retains staff. Otherwise, we’d work for free.Professional consulting firms can provide employers with market data on salaries so employers can ensure they’re in line with competitors. Focus groups at peer organizations are also effective at providing information while tailored surveys can be even more accurate.Survey data can be used to ensure internal equity among existing employees and to help define market rates for hiring new talent. To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.