The ‘gamification’ of human resources (Guest commentary)

Online games can boost employee engagement, productivity
By Ian Cook
|Canadian HR Reporter|Last Updated: 01/25/2012

Anyone who has ever immersed herself in a game knows how compelling, rewarding and motivating the experience can be. Whether it’s a social game such as poker or an online story-based game, such as World of Warcraft, the experience appeals to some of the most powerful drivers of human behaviour.

The blending of our real and virtual environments has made it easier to introduce games into more aspects of our lives. For example, I regularly receive invitations to play sales games from airlines, cellphone providers and electronics retailers.

This process has acquired a name — “gamification.” According to Wikipedia, it’s “the use of game design techniquesand mechanics to solve problems and engage audiences.”