HR Leaders talk

HR’s role in marketing and communications
|Canadian HR Reporter|Last Updated: 02/06/2012

As the driving force behind the employer brand, many HR professionals are playing a greater role in marketing and communications. We talked with 5 senior HR professionals to get their take on this new portfolio.


Janice Harper
Vice-president of human resources at New Flyer in Winnipeg
The manufacturer of transit buses has 2,300 employees and facilities in Crookston and St. Cloud, Minn.