Commuting program entices employers

Carpooling service, discount passes provide relief from traffic, parking
By Sarah Dobson
|Canadian HR Reporter|Last Updated: 02/13/2012

Located in a fairly urban setting, surrounded by urban sprawl, Laurier University has a limited amount of land to expand on. And with a student population that has doubled in size in the last decade, space is at a premium.

“Our campus is growing like crazy but we really don’t want to be growing our parking lots because we consider that to be a waste of prime land development,” said Claire Bennett, sustainability co-ordinator at the university in Waterloo, Ont.But we also have to appease students, staff and faculty, so we’re really trying to find other options.”

One option includes a partnership with TravelWise, a Transportation Management Association that provides tools and services to employers with the aim of reducing the number of people driving alone to work. Developed first by the Region of Waterloo six years ago, the initiative has expanded to partner with employers across the region to combine resources and offer discounted transit passes, emergency-ride-home services and carpooling matching and reporting.