If you build it, they will come — well, maybe not

By Ed McMahon
|Canadian HR Reporter|Last Updated: 08/10/2001

Whenever the hero of W.P. Kinsella’s novel

Shoeless Joe

doubted his mission, his muse would utter those now-famous words: “If you build it, they will come.” Similar sensibilities seemed to have inspired the creators of most corporate and commercial Web sites over the past few years — it appears as though many Web site creators believed they simply needed to create the site in order to generate traffic.