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Campus recruitment awards honour 5 employers that successfully attract students, recent graduates
By Melissa Mancini
|Canadian HR Reporter|Last Updated: 06/05/2012

Students want to work with Phil. That’s the mysterious message ConocoPhillips Canada takes to colleges and universities when recruiting students, and it has elicited great results, according to Laura Bosch, HR advisor for early career development at the Calgary-based firm.

The 2,100-employee company piqued student interest with vague posters plastered on campuses prior to career fairs that read: “What’s all the fuss about Phil?” “Your parents would love Phil” and “It’s not every day Phil drops by.”

It was a campaign meant to get students interested, said Bosch, adding the oil and gas company is energetic, cutting edge and focused on people.