Construction industry facing tight labour market

319,000 workers needed by 2020: Report
By Sarah Dobson
|Canadian HR Reporter|Last Updated: 06/04/2012

Knowing there’s a major talent shortage when it comes to construction jobs, PCL is launching a new recruitment brand with a promotional campaign that includes billboards, airport ads, open houses, job fairs and social media.

The construction company is also formalizing its referral program, as one-third of 245 new hires in the last six months came via employee referrals, according to Barbara Bunting, who was hired as manager of talent acquisition strategies in Vancouver in February.

The 3,700-employee company is streamlining its efforts to better attract skilled workers, she said.