There is strategic value in human resources (Guest Commentary)

Sustainable, competitive advantage to recruiting, retaining, leveraging people
By Heidi Hauver and Andrew Waitman
|Canadian HR Reporter|Last Updated: 06/18/2012

In this hyper-competitive era, human resources can, should and must play a strategic role. If not, then an organization’s business goals will be more difficult to achieve.

Non-routine creative work requires highly skilled individuals, and recruiting, retaining and engaging these employees is one of the most important roles at any organization.

The 21st century is a “world is flat” century where sustainable success is difficult. Innovation is demanded incessantly, not only in new product design but all functional groups, from marketing to operations.