Status update: Mixed messages for social media

Plenty of wariness despite potential upside: Studies
By Sarah Dobson
|Canadian HR Reporter|Last Updated: 07/17/2012

Social media is increasingly infiltrating the workplace and employers and employees alike are jumping on board. But there are mixed messages when it comes to the use and effectiveness of social media, according to recent studies.

“From the employer’s perspective, the saturation of social media in the workplace is occurring faster than any rules designed to manage it,” said Kristin Supancich, vice-president and general manager of Kelly Services’ Canadian operations in Toronto.

“While many employees are quick to see the benefits, managers are grappling with a host of complex issues relating to privacy, monitoring and control of sensitive business information.