Loyalty isn’t dead but it does need some critical care Work-life balance, security and co-workers more important than money. By Asha Tomlinson11/05/2001|Canadian HR Reporter|Last Updated: 11/01/2001 Loyalty doesn’t mean much in today’s business market. It’s an outdated notion that receives little to no attention by employers. A recent survey of more than 2,000 North American organizations, by consulting firm Bain and Company, shows that less than half of workers feel their company deserves their loyalty. “They don’t believe that their leaders behave with fairness and integrity. They don’t believe their organization tells the truth and they don’t believe their organization values or rewards loyalty,” says Fred Reichheld, author of the new book Loyalty Rules! To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.