Successful recruiting overseas: It’s a matter of perception

Potential workers being recruited overseas need to know exactly what’s in store for them
By Kate McGovern
|Canadian HR Reporter|Last Updated: 11/13/2001

The modern talent pool is clearly a global one and Canadian companies will increasingly find themselves looking abroad to tap into much needed human capital.

But when it comes to selling career opportunities in Canada, it is important to recognize that other people’s perceptions of what it means to live here can be very different from our own. These perceptions and sometimes misperceptions should be taken into account and, where necessary, corrected or clarified in order to attract that talent to this country.

A few months ago, I managed an overseas recruiting campaign on behalf of a multinational client. Our task was to source the United Kingdom for industry expertise to recruit a large number of technical and scientific specialists.