Award-winning corporate cultures about values, feedback, communicationA look at 3 employers selected for Waterstone Human Capital’s annual listBy Sarah Dobson01/28/2013|Canadian HR Reporter|Last Updated: 01/28/2013 Two years ago, the Rocky Mountain Soap Company decided it needed to better define its corporate culture. While the natural products company had a culture centred around the personal values of its owners — kindness, generosity, compassion — it now had 10 stores and 500 wholesale accounts.“We realized that the perception of our culture was changing as we grew, and we really wanted to make sure that we managed how the culture evolved so that we stayed true to our original values and ideology,” said Jules Tough, CEO of Rocky Mountain Soap Company in Canmore, Alta.“I’m a firm believer… in the value that having a great culture can bring to an organization. When you’ve got team members who are engaged in the company and the company’s purpose and company’s values, it creates alignment. And the power of alignment and engagement shows up in all parts of the business, not just in productivity and efficiency but in all the aspects of our business. So we truly believe it makes us a much more powerful and strong organization.” To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.