Reaching out to mature workers

Social media among ways to entice candidates
By Sarah Dobson
|Canadian HR Reporter|Last Updated: 02/11/2013

Danielle Restivo says her father-in-law is quite possibly LinkedIn’s biggest fan. With one foot in retirement and one foot in the working world, he finds the social networking site a very useful tool.

“He’s really been using it, not only to make sure that he maintains a really strong network of professionals from his past jobs but he’s also wanting to do that because, even if he retires, he’ll never actually stop working. So if he wants to do freelance work, he then has a really great network of contacts,” says Restivo, Toronto-based head of global programs at LinkedIn.

That’s not to say all people in his situation should create a detailed online profile — it depends on the individual.