How to fail at strategic alignment

By David Weiss
|Canadian HR Reporter|Last Updated: 03/23/2002

Why are companies’ strategic initiatives often unsuccessful? Common reasons for failure include:

•Not paying attention to strategic alignment as a major issue. Organizations must keep their strategies uppermost in their minds.

•Employees assuming the company initiatives are aligned because senior executives developed them. This assumption is not always true. In many organizations the senior executives are not working in alignment with one another and, therefore, their initiatives are not linked. Executives need to confer about tough alignment questions.