‘We’re live tweeting from the HR firing session!’

HMV in U.K. learns hard way about power of social media
By Sarah Dobson
|Canadian HR Reporter|Last Updated: 02/22/2013

It’s a story of loss and betrayal, of desperation and heartache. It’s also a story about how employers should be handling their social media platforms.

Late last month, HMV in the United Kingdom was in the midst of downsizing and had apparently gathered 50 employees together for a mass layoff. However, one of those 50 — Poppy Rose — was in charge of the company’s Twitter account and she proceeded to tweet several remarks: “We’re live tweeting from the HR firing session, this is so exciting!” “We’ve all been fired, in a group, of 50+ people! And those who ruined the business are safe... hooray!”

Rose later went on to explain through tweets that she wanted to enlighten people.