CEO values replace corporate valuesBut no one wants to carve “bottom line comes first” over the doorwayBy Sandy French04/08/2002|Canadian HR Reporter|Last Updated: 05/14/2002 Corporate values as we know them are on the verge of extinction. Today’s business world is fundamentally different than even two years ago, and for many organizations their original guiding principles have not adapted to this changing climate; as a result their values have lost importance and applicability. In their place, a new approach has emerged — executive values.These are principles that are developed, owned and driven by the CEO and the rest of the leadership team. This is quite a shift and, while it may ultimately prove to be a stronger and more resilient change, it is a vague and confusing topic for employees. Human resources professionals can help make it more clear through planning and communication.The origin of corporate values To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.