Please don’t brand the employees (Editor’s Notes)New York real estate firm offers workers who get tattoo of company logo more moneyBy Todd Humber05/20/2013|Canadian HR Reporter|Last Updated: 05/22/2013 For the last couple of years, employer branding has been a hot HR topic. Employers have been encouraged to borrow a page from marketing’s handbook and build a recruitment brand that resonates with jobseekers.But in all the talk about branding, there hasn’t been much of a discussion about employee branding. And certainly no one has suggested physically branding staff might be a good tactic. And yet — you can probably see where this is going — into the spotlight steps New York’s Rapid Realty.It did the workplace equivalent of sticking a branding iron in the fire and scorching a cow’s skin — playing the role of the branding iron is the needle and playing the role of the cow is the employee. To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.