Losing your brand

Tough times aren’t an excuse to stop acting like an employer of choice
By David Brown
|Canadian HR Reporter|Last Updated: 05/27/2002

A great many corporate reputations were sullied in the last year, as the economy slumped and corporate leaders were forced to take drastic actions to keep their organizations afloat.

For HR departments this could have long-lasting and troubling ramifications.

Many experts maintain the war for talent isn’t over, only in the midst of a transitory ceasefire. Recruiting the best talent will continue to be a decisive success factor, they say, and the best talent want to work for companies that have a reputation for treating employees well.