Social media critical part of HR tool box

New sites such as Pinterest gaining ground
By Sherrilynne Starkie
|Canadian HR Reporter|Last Updated: 06/18/2013

Social media has been mainstream for the better part of a decade, yet many professionals still shun it, ban it and ignore it. They do so at their peril.

From an HR perspective, social media is a critical part of the tool box. It certainly has been a boon for recruiting — almost all recruiters use it daily for posting vacancies, sourcing applicants and networking.

LinkedIn, the social network for professionals, garners most of the attention in the workplace. It allows people to present their “brand” through profiles that list their skills, experience, education, connections and more, and employers can easily find job candidates through a variety of search options such as education level, area of expertise or location.