If CEOs don’t wear uniforms… (Editorial, May 6, 2002)

By John Hobel
|Canadian HR Reporter|Last Updated: 05/29/2002

There’s a commercial for a uniform supply firm playing on Toronto radio that features a member of the Maple Leafs telling employers that when staff put on their new uniforms they’ll feel as proud as he did the day he donned the fabled blue-and-white hockey jersey for the first time.

Now, we all know this is advertising hype and not a case of one-too-many pucks to the head, but sometimes the writers of advertising copy just go too far.

No one likes unnecessarily wearing uniforms at work — in fact in some cases, particularly in the services and retail sectors, it can be downright degrading.