Being crushed by information?

Look at your foundation
By Sandy French
|Canadian HR Reporter|Last Updated: 06/19/2002

Many companies struggle under the weight of too much information. News is constantly flowing in and out, up and down, and across all functional lines — sales figures are being gathered, marketing data analyzed, a new compensation program is launched. Mired in data, businesses find it difficult to know how and what information to communicate so it is meaningful to employees, customers and the goals of the company.

So how does a company communicate effectively instead of just dumping information? While there are many approaches to managing overload, most focus on surface solutions rather than the foundation. What is needed is a focus on three key areas: