Who’s keeping score?

Ranking MBA programs a booming business
By David Brown
|CHRR, Guide to Management & Executive Development|Last Updated: 06/19/2002

The deregulation of business school tuition in the ’90s had mostly positive effects on business education in the country, but there was also a negative result. Universities are now spending a lot more money on marketing, says Salman Mufti, program director of Queen’s University’s MBA for Science and Technology.

“Just like a business we now have to go out and brand ourselves,” he says.

Aside from spending more on advertising, this means the growing number of business magazine MBA rankings have taken on a new significance.