Don’t underestimate value of social tools

3 strategies employers can adopt to ensure greater productivity with social media
By Cary Schuler
|Canadian HR Reporter|Last Updated: 10/22/2013

Social media can be disruptive when it comes to productivity, with employees surfing personal networks when they should be working. But it can also be beneficial when deployed as a corporate-grade solution to business problems.

Nearly one-half of employees say social tools at work help increase their productivity, but more than 30 per cent of companies underestimate the value of these tools and often restrict their use, according to a 2013 global Microsoft survey of 9,908 information workers.