Insults: Bad recruiting tactic (Editor’s Notes)

Disparaging professional standards bad way to attract talent
By Todd Humber
|Canadian HR Reporter|Last Updated: 11/03/2013

If you’re looking to hire a professional, it’s generally a bad idea to insult her profession in the job posting. That would tend to, you know, drive away the real professionals.

And yet that’s just what Klick Health did when it decided it needed a manager of talent development.

In a job posted in September, Chelsea MacDonald, director of culture and engagement at Toronto-based digital ad agency Klick, wrote: