Retail certification improves image for industry

|Canadian HR Reporter|Last Updated: 07/15/2002

The Retail Council of Canada (RCC) has had to do a lot of “missionary work,” in the last couple of years, said Diane Brisebois, president and CEO of the association.

There is a stigma attached to the retail sector and too many people underestimate the career opportunities, she said. At a time when good human capital management will increasingly play a role in organizational success, it is important to remove that stigma. There are very good career opportunities but employers also need to do more.

“If we are going to do this seriously, those who are going to win are going to put their money where their mouth is,” said Brisebois. If they introduce more flexibility and better reward and recognition programs they will find themselves reducing turnover and improving employee morale. The entire industry also needs to raise the level of training and development if it wants to convince people that retail careers aren’t that different than careers in other sectors.