Employee engagement surveys: Junk science?

5 reasons those surveys HR obsesses over may be somewhat unreliable
By Robert Gerst
|Canadian HR Reporter|Last Updated: 12/16/2013

There is a gap between what science knows and what business does, according to American business and management author Daniel Pink — but he was being kind.

When measuring employee engagement, that gap is more like a canyon. This is because employee engagement surveys are largely based on pseudo-science.

The engagement survey industry entered this rabbit hole with the 1998 publication of “The employee-customer profit chain at Sears” in the Harvard Business Review.