The art of corporate culture

Artwork spruces up walls, sets tone for ‘inspirational’ office
By Philippe Burton
|Canadian HR Reporter|Last Updated: 02/25/2014

Companies big and small are shifting to open-concept offices. Aimia, a Montreal-based global loyalty company, recently made the shift in its Toronto office and it has experienced the positive effects an open office can have on promoting collaboration, building a unified culture and, ultimately, employee satisfaction.

As the company grew and evolved, it became apparent the former Toronto location — at the Air Canada Centre — didn’t accommodate its needs or appropriately reflect the vibrancy of the new brand, which was changed from Groupe Aeroplan to Aimia in late 2011.

Its goal is to inspire brands to build lasting and meaningful relationships with customers, and it needed an environment that was equally as inspirational.