Forest products industry gets out of the woods

Online contest to find summer interns uses social tools to share employer brand
By Monica Bailey
|Canadian HR Reporter|Last Updated: 07/14/2014

While the forest products industry in Canada is rooted in traditional pulp, paper and lumber, it’s now about much more than the printed product — everything from cosmetics to clothing to car parts can be made from renewable wood fibre.

The industry is also future-oriented in another way: It’s using social media in an intriguing manner to entice young people to consider a career in the newly transformed forest sector.

Vision2020 is an ambitious plan to propel the industry forward by improving its environmental performance by 35 per cent, generating an additional $20 billion in economic activity from new innovations and growing markets, and hiring 60,000 workers, with a focus on women, Aboriginal Peoples and new Canadians.