Held hostage

Social media hackers can do serious damage to employer brand, employee confidence
By Liz Bernier
|Canadian HR Reporter|Last Updated: 12/15/2014

Digital startup EatSleepRide was preparing for a major tradeshow in Milan when CEO Marina Mann received a notification that stopped her cold: Someone had changed the login information for the brand’s Twitter account.

A hacker had taken control of the account, changed the email and contact information, and started changing the company’s profile. The hacked account began sending threatening messages to another of the brand’s Twitter accounts, Mann told the Financial Post.