Why candidate experience matters (Guest Commentary)

Recruitment process experience has significant impact on engagement, motivation, retention
By Brian Kreissl
|Canadian HR Reporter|Last Updated: 02/20/2015

One of the hottest catchphrases in HR right now is the notion of “candidate experience” — which is part of an organization’s overall employer branding proposition.


While most people would probably think treating candidates respectfully is a no-brainer, some organizations are only now waking up to the idea that candidates’ recruitment process experiences have a significant impact on employee engagement, motivation, retention and perceptions of the organization in both the labour and product markets. These days, news of a poor candidate experience could potentially go viral within hours, turning off many others who may be interested in working for the organization or even buying its products.