Bad surveys beat great technology

Ten steps to ensure employee surveys produce useful information
By Jean Douglas
|CHRR, Guide to HR Technology|Last Updated: 03/11/2003

Surveys can be an effective tool for gathering facts, opinions, attitudes and perceptions. In recent years, technology has given more and more organizations access to survey tools needed to take the pulse of employees.

But the best technology is useless in collecting information to assist in developing a better workplace if employers don’t ensure the survey is well developed and properly analyzed.

If companies really want to find out what makes employees tick — and what will enhance workplace satisfaction and perceptions — there are common mistakes to guard against.