Brewing up controversy

Starbucks’ ‘Race Together’ campaign provides lessons for employers
By Liz Bernier
|Canadian HR Reporter|Last Updated: 04/17/2015

There’s no doubt Starbucks’ most recent social campaign was designed with the best of intentions —  to “stimulate conversation, compassion and action around race in America,” according to CEO Howard Schultz.


The campaign had the chain’s baristas writing the words “Race Together” on customers’ cups in an attempt to spark discussion and thought around race.