Big data: Are we measuring the right things?

There can be real benefits to such analysis, but only if it’s done correctly
By Mark Bania
|Canadian HR Reporter|Last Updated: 06/15/2015

Big data. Two small words with huge implications. But is this really the business differentiator it is hyped up to be? Or is it just more meaningless industry jargon? 

The answer depends on how you use it. When applied correctly, big data can lead to better conversion rates, faster production and a bigger bottom line.