Playing the recruitment game

Boom in video game market means manufacturer has to be creative in attracting top talent
By Todd Humber
|CHRR, Guide to Recruitment & Staffing|Last Updated: 09/05/2003

“I

t’s in the game.” That’s the marketing slogan British Columbia-based video game manufacturer Electronic Arts uses to market its popular line of sports video games.

“Get in the game” is the message being sent to EA’s customers. In the instruction manuals of the games it sells, the company makes a recruiting pitch to encourage its customers to come work for it. It’s part of a comprehensive recruiting strategy designed to ensure EA gets the best staff as the video game market, which had about $7 billion (U.S.) in sales in 2000, continues to experience explosive growth.