Sex sells, making for awkward HR (Editor's Notes)

HR has to balance revenue, business goals with preventing harassment, protecting employees
By Todd Humber
|Canadian HR Reporter|Last Updated: 11/16/2015

Sex sells. That’s something the advertising industry has known for decades — a Pearl Tobacco brand advertisement from 1871 is often cited as the first time sex was used to sell a product. That packaging featured a naked maiden on its cover.

From that point on, it’s been a proven tactic embraced by every industry, most notably tobacco and automotive, to drive sales and gain market share.