Perception, trust key to customer brand – and, therefore, employer brandTo attract the best and brightest talent, it’s about aligning your brandsBy Mar Guerrero Busquets01/25/2016|Canadian HR Reporter|Last Updated: 01/22/2016 Imagine you have just had a really poor customer experience with a company. Would you want to work for it? And if a company went above and beyond to delight you as a customer, would you be more inclined to take a call from one of their recruiters? How people perceive an organization as consumers, the trust they build in that organization to serve them well and behave respectfully, affects how they perceive them as a potential place to work. And we all know no business strategy can be successful without the right people to execute it. To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.