Ranking employers in real-time

Do sites like Glassdoor hurt or help the recruitment process?
By Liz Bernier
|Canadian HR Reporter|Last Updated: 03/18/2016

No one likes negative feedback, particularly when it’s posted online for the world to see. But negative employer reviews on job sites such as Glassdoor may have more dire consequences than a few hurt feelings. Reviews of a company could have an enormous impact on the calibre of talent they attract, for better or worse.

“We are seeing more and more social transparency sites for employers, so that shouldn’t be ignored,” says Stacy Parker, co-founder and managing director of Blu Ivy Group in Toronto.  

Glassdoor is probably one of the better-known ones but there are lots of ranking sites, she says, such as Indeed or RateMyEmployer.ca in Canada.