Customers with disabilities are a huge market – train employees to treat them right

By Ian Brodie
|Canadian HR Reporter|Last Updated: 11/12/2003

T

he Royal Bank Financial Group estimates people with disabilities are responsible for $25 billion in annual consumer spending power in Canada.

Moreover, as Canada’s median age rises, the proportion of Canadians with disabilities will increase. In the next 10 years, they will represent 20 to 25 per cent of consumers. Therefore, it makes good business sense for HR practitioners to develop awareness and train employees to provide strong customer service to Canadians with disabilities.