Does new Pokémon GO game reveal future of graduate recruitment?

App may point towards additional strategy for talent acquisition, engagement
By Kate Smedley
|Canadian HR Reporter|Last Updated: 08/08/2016

If recent events have demonstrated one thing, it’s the ability of augmented reality to attract and hold the attention of millions of people around the world. Pokémon GO has become the world’s most downloaded app, prompting concern about its ability to distract users in the workplace. 

Boeing quickly became the first company to ban its use during working hours. Daily time spent in Pokémon GO by the average IOS user outstrips the most popular apps such as Facebook, Snapchat, Twitter and Instagram.

Social media, artificial intelligence (AI), wearables and virtual reality are already driving digital recruitment. Virtual reality allows employers to reach a wider talent pool by offering online assessments and video interviews that reduce both the time and cost of hire.