Starbucks encourages ‘individuality’

Chain allows relaxed dress code – but employers should take care, say experts
By Liz Bernier
|Canadian HR Reporter|Last Updated: 09/06/2016

Pink hair, tattoos and piercings — in most workplaces, they used to be strictly verboten. But times have changed, and employers are catching up.

Starbucks recently updated its dress code to allow for more “individuality” amongst employees. Tattoos, coloured hair and patterned shirts are not only allowed but welcomed among customer-facing employees. 

The company even produced the new dress code as a visual “look book,” providing photos and examples of acceptable sartorial choices rather than just a written policy.