Navigating social to source candidates

GoodLife, BMO take advantage of LinkedIn, Twitter to reach candidates
By Audrey Wubbenhorst
|Canadian HR Reporter|Last Updated: 10/03/2016

In September, GoodLife Fitness announced via Twitter it would be hosting a live recruitment conversation that operated like a virtual career fair. It was the company’s third live chat focused on recruitment, according to Sarah Moore, talent acquisition specialist at GoodLife.

During that time, more than 40 tweets reached a potential audience of over 238,000 people. GoodLife also expanded its recruiting pool by increasing Twitter followers by 4.5 per cent during the one-hour chat.

“Because of our increased use of social media tools, we are now filling 10 per cent more positions each month. Approximately 80 per cent of our promotion of new job postings is through social media as we’re able to target the ads about positions geographically and publish those ads in a faster and more cost-effective way than other mediums,” says Moore.