Heineken uses interactive video to attract jobseekers

Campaign incorporates behavioural testing
By Marcel Vander Wier
|Canadian HR Reporter|Last Updated: 10/31/2016

Breaking away from the traditional, Heineken uncorked a different kind of recruitment campaign last month.

The Dutch brewing company launched a website titled “Go Places” that saw 600 global staffers participate in the online recruitment campaign.

The website tasks visitors with “The Interview” — an interactive experience that takes users on a whistle-stop tour of potential career highlights with Heineken.