Simulation turns recruitment into a two-way street

Applicants can get a better sense of the job while the company gets a sampling of how the candidate will perform
By Igor Kotlyar and Ravit Abelman
|CHRR, Guide to Recruitment & Staffing|Last Updated: 12/10/2003


eith Church, the owner of Prudential Grand Valley Reality, a real-estate firm in Kitchener, Ont., is constantly on the lookout for new agents and competition for talent can be intense. Given his ambitious growth goals, recruitment and selection of new staff who would be top performers was one of his toughest challenges.

He started using job simulation as a recruitment tool to help separate the wheat from the chaff. It’s an online, video-based assessment that simulates the job of a real estate agent and gives candidates a realistic preview of what day-to-day life as a sales agent will be. It also evaluates the key skills required to succeed as an agent and compiles that information for to review to help make a better hiring decision.